Categories

Thirty Second Introductions – Element Six

It certainly has been a journey to this point. With six posts leading up to this point I would hope that you have heard enough to be interested. By now our 30 seconds are probably about up and there too, I would hope that our audience has heard enough to be interested.

We [...]

Thirty Second Introductions – Element Five

I remember the conversation with my Father like it was yesterday. An engineer by trade and an excellent marketer he was trying to impart his wisdom on me at an early age. Around the table we sat with the newly purchased tools spread before us readying for another weekend project. He picks up the drill [...]

Thirty Second Introductions – Element Four

Often when I am sitting with new clients I hear about the excellent conversations they’ve had with prospects.

We all have friends, relatives, and business acquaintances that we enjoy speaking with. A lazy Sunday afternoon with idle chit chat on the front porch or a pleasant cocktail party where we connect to friends are often [...]

Thirty Second Introductions – Element Three

As young adults, we used to frequent the piano tavern, “Howl at the Moon Saloon”. Imagine dueling piano players trying to outdo each other with whatever songs the audience happens to dream up.

There are the usual standards and we all would sing along (good thing it was loud since I can hardly [...]

Thirty Second Introductions – Element Two

I remember my days as a student in college. Sometimes these days seem eerily like those. As I sat in the sun drenched courtyard munching on a chilidog from the nearby street vendor, I remember thinking, “I really should be studying.”

Somehow the dry facts and figures of the physics chapter seemed [...]

Thirty Second Introductions – Element One

Good Morning: My name is……. And my company is…….

Hmm, let’s see. That’s about 5 seconds, 6 if it’s afternoon. If your goal is to get a referral or a new customer from your introduction, how well have you started?

Let’s do the math, shall we? A new client or partner [...]

Thirty Second Introductions – Prelude

I love October,In October even my youngest child joins me in my profession. This year he made nearly 100 cold calls.

He’s 5 years old.

He went house to house, doorstep to doorstep. Rang the bell and in a brave voice, held up his little pumpkin bucket and said….Yep, you guessed it….Trick-or-Treat.

It must have been [...]

Thirty Second Introductions

When it comes time to stand up in front of a leads group and introduce your company, does your 30 second commercial leave your audience wanting more and writing your name down on a napkin?

For me, success is a few comments after the meeting about my commercial, and failure….well, that is hearing the “So, [...]