Good Morning: My name is……. And my company is…….
Hmm, let’s see. That’s about 5 seconds, 6 if it’s afternoon. If your goal is to get a referral or a new customer from your introduction, how well have you started? Let’s do the math, shall we? A new client or partner to us is worth what; $1,000?, $5,000?, $20,000?, in revenue over the life of the relationship? Let’s pick a low number and say that a new customer is worth five thousand dollars. Ok, so these 30 seconds are worth $5000, that’s $1000 for every six seconds. Looking back at how I was going to introduce myself; I was spending $1000 in time and will have given my audience nothing of value. Actually, I will have said nothing very much different from anybody else in the room. As a matter of fact, if I look around the room I notice that I don’t really have everybody’s attention in the first place. My friends, if you are going to stand in front of a room. I suggest you get your audience’s attention right away. In a leads group, your audience will sit through 15-30 minutes of introductions. Most of the introductions will sound the same. Most will start as I have started this post. This week, when you stand in front of your next group, start your presentation with something that will get attention. If you would like to know more about how to do this, feel free to call me.Dave