When it comes time to stand up in front of a leads group and introduce your company, does your 30 second commercial leave your audience wanting more and writing your name down on a napkin?
For me, success is a few comments after the meeting about my commercial, and failure….well, that is hearing the “So, what do you do?” question less than 20 minutes later.Do you cringe when it’s your turn to get up to speak? Is your audience looking around or even talking to each other while you introduce yourself? Do you feel that you have so much to talk about that there is no way 30 seconds will do? Do you get uncomfortable when you hear the age old question…”So, what do you do?”
If you’ve answered no to these last questions then I look forward hearing you speak at our next gathering.
For everyone else, over the course of the next few weeks I will outline 6 key elements of effective thirty second commercials.
David J. Bartos, Jr.
The Vista Group Ltd.
(919) 609-5537